The Relentless Pursuit of Perfection

Why Promotional Mugs Are One of the Best Selling Business Gifts!

Why promotional mugs are one of the best selling business gifts! The difference between earthenware, porcelain and bone china explained. sell your business

Look at anyone’s desk anywhere in the World and along with a computer, mouse mat and mouse you will see a mug or a cup.

They are used by everyone to drink tea or coffee or as pen pots.

They are a great way to keep you company’s logo or message in front of your customers. They are also a welcome free gift.

Your staff will love them too, especially if they are in your house colours or explaining your latest staff promotion.

BEWARE – there are a number of cheap imported mugs being sold in the UK. These mugs, initially, look like any other mug but they have only been glazed once (most good earthenware mugs are glazed four times).

Therefore, after a short use your tea or coffee will leak through the glaze and over your desk. Worse still over your most important client’s desk.

The difference between earthenware, porcelain and bone china explained.

Earthenware mugs are made of clay fired at less than 2,100 degrees Fahrenheit. Earthenware is still porous after firing, so it must be glazed if it is to be used as a ceramic mug. The quality of the glazing will determine the quality of this kind of mug.

Real Porcelain mugs are made from kaolin clay and fired at temperatures as high as 2,600 degrees Fahrenheit. It makes for an exceptionally white ceramic mug or cup.

Years ago porcelain was referred to as ‘china’ or ‘fine china’ because the process was invented in China. For nearly 200 years, in Europe, we tried to duplicate this kind of ceramic before developing a fair imitation. Because porcelain was so rare it was quite valuable for Europeans. The connotation of value and exclusivity has clung to porcelain mugs until the current day. The term porcelain is often used loosely as an indicator of high quality ceramics mugs.


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