The Relentless Pursuit of Perfection

Improving The Credibility of Your Blog in 5 Easy Steps

Blogging is all about showcasing expertise in a particular subject field and building credibility. If readers feel that the information found in your blog is accurate and that you know what you are talking about, they will not only become repeat visitors, they will also likely sign-up to your newsletter and RSS feed, comment on your posts, and tell their friends about your blog. Building a popular blog is therefore all about building credibility. Aside from being knowledgeable about your blog’s subject matter, there are other steps that can be taken to allow your blog to build credibility. These steps involve both improving the design of your blog to give it a more professional look and improving the quality of your posts to ensure the information you are providing is accurate and well-written. 1. Blog About What You Know The most important step to improving the credibility of your blog is to provide accurate information in every article. There is really is no room for error here. Although the information in your blog can represent your own opinion, any statement you make should be based on facts that other experts in your field could validate. Bloggers often fall into the trap of trying to broaden the scope of the subjects their blog covers beyond their expertise. For example, if your blog is about Canadian taxation, you should be careful before broaching the subject of American taxation, even if this subject might bring your blog extra readership. Should you happen to make an error regarding American tax law, the credibility of not only your article, but your entire website will be questioned. Therefore, try to stay within the boundaries of your knowledge and avoid posting articles about subjects with which you are less familiar. If you wish to expand the categories or subjects your blog covers, then make sure you do extensive research before you post. 2. Avoid Grammatical Errors Nothing will hurt your blog’s credibility more than a post full of mistakes and grammatical errors. Even a few mistakes here and there make your articles appear unprofessional. Make sure you read over each article several times before you post to your blog. Read over it once after you have finished writing, then wait 24 hours and read it again. Finally ask someone else to read it as well. Also make sure you proofread your website’s content such as “about” or “profile” pages.Further, it is important to write professionally when you respond to comments, or comment on other blogs as well as when you respond to e-mails and requests. For many bloggers, this tip will seem fairly obvious, and it is. However, it is harder than we may think to consistently post well-written content that is error-free. In the interest of expediency, we tend to write fast and do not always take the time to review our posts as many times as we should. However, like a first meeting, readers will form an opinion of your blog almost immediately upon reading the first post, and if it is poorly written, you may have lost that reader forever. It is therefore important to take the time to go over your posts and make sure they are free of errors. 3. Get a Custom Blog Theme Getting someone or a company to design a custom blog theme for your site is a great way of improving its credibility. A custom blog design can make your site appear more professional than using the basic theme provided with your blogging platform. A custom blog design also allows you to customize the navigation and layout of your blog, making it more user-friendly and allowing you to organize your posts more effectively. There are many affordable blog design services out there that will create a custom theme for your blog. Yes, it will be more expensive than a generic template or a pre-built theme, but keep in mind that they offer exclusivity. It really depends on how far you want to take your blog. Most, if not all, of the internet’s most popular and successful blogs have custom designs. It becomes necessary as your blog expands, but it also sends a message that you are serious about your blog and that you are willing to spend a few dollars improving it.

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