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Blogging 101: 7 Basic Steps to Creating a Blog for Online Business Success

Do you need extra money? Are you thinking about a career change? Are you unemployed? Or are you just sick and tired of your current JOB? If you answered yes to any of these questions, then starting an online business by creating a blog might just be the answer you have been looking for. You should have heard of some aspect of blogs and blogging by now. You may not understand exactly what is a blog and why you need one. But creating a blog is the easiest way to start an online business. Here are 7 basic steps on how to start your own blog for the complete beginner. 1. Make a decision to create a blog This is one of the most important steps to online blogging success. It is easy to talk about what you want to do. But sometimes the fear of not knowing all the steps prevents you from making the decision to start. Don’t worry about the “how”. You must first make the decision to start your online business by creating a blog. The “how” will come once the decision is made. 2. Choose your niche Decide what your blog will be about. What kind of business do you want to start? What are your passions and interest? What are you good at? What do people come to you for all the time? At this point, it is necessary to conduct keyword research. Take the answers to the above questions and determine if and how many people are searching for these keywords online. Create a running list of keywords that have high demand (lots of searches) and low supply (small number of competing websites). Use your keyword research to narrow your blog niche. 3. Determine your ideal client Who do you want to reach when creating your blog? Your message and information should resonate with a particular group people. Determining who your ideal client is will help you create a blog that speaks to them. You must speak their language if you want them to listen to what you are saying. Conduct research to find your ideal client’s pain points. What keeps them awake at night? What questions are they seeking answers for? Your blog should become the solution to their biggest problems in your niche. 4. Choose and buy a domain name and hosting Based on the name of your business, your keywords and your niche, choose a domain name for your blog. This is the URL people will type in to find your blog online. It would be ideal to use keywords in your domain name. But it is not mandatory. However, you do want to choose a domain that is short, easy to remember and easy to spell. Write down several possibilities and go to GoDaddy.com to see if your domain choices are available. Don’t get discouraged if your first choice is not available. Keep trying until you find a domain that accurately depicts you, your business and your niche. Also make sure to use the.com extension if possible. A hosting account is where your blog lives online. There are several options to choose from. Do your research. Determine what features you will need. Do a Google search on “How to Find the Best Website Hosting Provider”. You should find an article that will offer you several important things to look for when choosing your hosting provider. Two of which are the amount of data space and bandwidth they offer. 5. Choose and install your blogging software There are lots of other blogging platforms out there. But the only one I recommend is WordPress.org. Both Blogger.com and WordPress.org have advantages and disadvantages. One of the most important differences between the two, is the level of control you have with WordPress.org. Do a Google search on “Comparing WordPress vs. Blogger”. You will find articles that will give you many details about why WordPress is the preferred choice for most bloggers. 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